AI Insights · Timothy · April 2024
Top 5 Social Apps on Android in Tunisia: Q1 2024 Performance
In Q1 2024, TikTok, Facebook, Instagram, Bigo Live, and Tango showcased varied performance in Tunisia's Android market, with notable trends in downloads, revenue, and active users.
In Q1 2024, Tunisia's Android market saw significant activity in the social apps category. Here’s a detailed look at the performance of the top 5 social apps: TikTok, Facebook, Instagram, Bigo Live - Live Streaming App, and Tango- Live Stream, Video Chat.
TikTok started the quarter with weekly downloads of around 21.7K, peaking at 23.7K in mid-February. Weekly revenue saw a notable increase, reaching approximately $2.1K in early February. The app maintained a high level of weekly active users, starting at 1.4M and peaking at 1.5M mid-March.
Facebook showed consistent performance with weekly downloads beginning at 18.4K, spiking to 30.6K in early March. Revenue trends were stable, peaking at $210 in late January. Weekly active users remained robust, fluctuating around 4.1M throughout the quarter.
Instagram saw varying download numbers, starting at 22.8K and dropping to 14K by mid-March. Revenue increased steadily, peaking at $192 in late February. Weekly active users were consistently strong, moving from 1.85M to a peak of 1.93M in mid-March.
Bigo Live - Live Streaming App had a fluctuating performance, with downloads starting at 4.5K and dipping to 2.1K in mid-March. Revenue peaked at $194 in early February. Active user numbers started at 31.4K, peaking at 32.1K in late February.
Tango- Live Stream, Video Chat experienced a decline in downloads, starting at 2.3K and dropping to under 1K in mid-March before recovering to 2.3K by the end of the quarter. Revenue peaked at $227 in late March. Weekly active users remained steady, starting at 31.5K and ending at 32K.
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